— A course by Eldar Gezalov
Make It Premium
By the end, you'll look at any website — including your own — and know exactly what to change to make it look professional. Not guess. Know.
Your website is 80% done. It's the other 20% that's killing it.
Modern tools and AI give you the first 80% — clean, functional, fine. That's also why everything looks the same. The last 20% is what makes a site look real: space, type, color, hierarchy, consistency, and details. Six things. All of them learnable.
Taste isn't a gift. It's a set of decisions — and decisions can be taught.
— The system
One repeatable pass. Any site. Every time.
Six moves, always in the same order — from the biggest levers to the finishing details.
Space
The fastest way to look expensive
Type
One or two typefaces, used well
Color
One accent, lots of calm
Hierarchy
One thing wins per section
Consistency
Decide once, repeat everywhere
Details
Kill the tells that betray amateurs
— WHAT'S INSIDE
The Curriculum
7 modules. 27 short, principle-only lessons. Each one ends with a 60-second exercise that trains your eye.
00
Welcome
The promise, the 80/20 of web design, and the six-step pass you'll run on everything
00.01The Promise & How to Use This
00.02Beauty Is Learnable (The 80/20)
00.03Meet the "Make It Premium" Pass
01
Train Your Eye
Learn to see what separates designed from amateur - and critique any site in 60 seconds.
01.01Designed vs. Amateur
01.02The 5 Tells of an Amateur Site
01.03The 60-Seconds Critique
01.04Train Taste by Exposure
02
Space
The single biggest lever. Padding, rhythm, and grouping that make any layout look expensive.
02.01Why Space = Quality
02.02Generous Padding
02.03A Spacing Rhythm
02.04Grouping & Proximity
03
Typography
One or two typefaces, clear hierarchy, comfortable reading - and the type habits that betray amateurs.
03.01One Typeface, Used Well
03.02Hierarchy with Size & Weight
03.03Readability
03.04The Details That Give Away Beginners
04
Color
Less is more. Build a simple palette, nail contrast, and kill the three color mistakes.
04.01Less Is More
04.02Build a Simple Palette
04.03Contrast & Legibility
04.04Color Mistakes to Kill
05
Hierarchy, Alignment & Consistency
The invisible structure: one winner per section, edges that line up, patterns.
05.01Visual Hierarchy
05.02Alignment & Grids
05.03Consistency
05.04Images & Media
06
The "Make It Premium" Pass
Watch the full pass run live on real sites - including an AI-built one - then learn to direct AI with taste.
06.01The Checklist
06.02Teardown #1: An AI-Built Site
06.03Teardown #2: A Local Business Site
06.04Directing AI with Taste