Notification Center and Siri to Get Better

Last week Apple has acquired Cue, a personal assistant app for iOS that is designed to assist you based on information it gathers from your emails, calendars, Facebook, contacts and other accounts that you use. Cue analyses all information and provides you with a personalised overview of the activities of your day. Cue is something between Apple's Notification Center, Siri and Google's Google Now service. According to multiple sources, the deal is worth $40 millions dollars.

CNET and TechCrunch received the confirmation of the acquisition from Apple, saying: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

At the beginning of last week, Cue posted a note on its website letting its user know that the service is going to shut down. From that moment, there were a lot of rumours in the internet around this unexpected move from Cue, with a possible acquisition of the company as one of possible reasons.

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Acquiring of Cue by Apple, will probably be followed by adding of more functionality to Siri and Notification Center on iOS and Mac OS X. Both features need more innovation in order to compete with Google Now, a similar service of Google. 

Eldar GezalovComment